Marketing Strategies Of Bharti Airtel Essay - 1662 Words

CHAPTER-3 RESEARCH METHODOLOGY The research methodology adopted for this project is exploratory in nature as there is no hypothesis that has to be tested. The conclusions for this project have been drawn by exploratory research work. TYPE OF DATA The data used in this project is secondary data mainly from Internet. SOURCES OF DATA ïÆ'Ëœ Internet ïÆ'Ëœ Airtel’s website CHAPTER-4 DATA ANALYSIS MARKETING STRATEGIES ADOPTED BY AIRTEL Bharti Airtel has used a considerable sum on promoting its cellular telephone office. Notwithstanding print publicizing, the organization has set up an expansive number of hoardings in and around Delhi. The reason behind outlining an advancement fight for the Airtel administrations is to advertise and upgrade brand mindfulness and to fabricate the brand inclination. It is attempting to situate up a fight to manufacture stronger brand value for Airtel. Since the cell classification itself is excessively confined, likewise the way that a PDA is a high association item, cost doesn t qualify as a successful differentiator .The picture of the administration supplier numbers an incredible arrangement. Given the Cell telephone class, it is the system proficiency and the nature of administration that gets to be paramount. This additionally serves as a compelling differentiator Brand mindfulness is spread through the crusades and brand inclination through brand stature. Airtel s crusade in t he capital started with an arrangement of teaserShow MoreRelatedMarketing Strategies Of Airtel And Airtel1222 Words   |  5 Pages CHAPTER 3 RESEARCH METHODLOGY 3.5 SERVICES PROVIDED BY AIRTEL AND VODAFONE BHARTI AIRTEL †¢ mobile administrations with GSM engineering †¢ fixed-line associations †¢ national and universal long separation administrations †¢ vsat, Internet administrations and system arrangements †¢ broadband administrations VODAFONE. ââ€" mobile administrations with GSM engineering ââ€" fixed-line phone administrations ââ€" universal Internetworking ââ€" voip (Voice over Internet Protocol) ââ€" interactive TelevisionRead MoreAirtel Marketing Strategy1108 Words   |  5 Pages. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print advertising, the company had put up large no of hoardings and kiosks in and around Delhi. 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Imran (05_F1_113) Institute of marketing and management Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives 8 Methodology Primary Data Sources Secondary Data Sources 8 Analysis SWOT Analysis BCG Matrix Porter Model Ansoff matrix Environmental Analysis Competitors Analysis Read MoreProject Report on Apple Inc.6864 Words   |  28 Pages Mr. Kuldeep Jobanputra for his valuable guidance in the completion of my project report. I am also thankful those persons who help me to compel it. I am hardly thankful to whole Airtel consumers, especially for MR. AJAYBHAI. He has provided me totally information about my report. The Market research reports on Airtel on advertisement Preface 2 In this era of globalization where every minute India is moving a step ahead and expanding it horizontally, management in India is heading towards aRead MoreComparative Study of Marketing Mix of Vodafone and Airtel by Arun Verma2489 Words   |  10 Pages[pic] Term Paper of Marketing Management Topic: Comparative Study of Marketing Mix Elements Of Vodafone and Airtel Submitted by: Submitted to: Arun Verma Anju Saini 11012490- A26 (faculty) Sec: 1011 MBA (IB) Acknowledgement I feel immense pleasure to give the credit of my term paper to all those individuals who guided meRead MoreExecutive Summary2750 Words   |  11 PagesThis report on Bharti Airtel is done to find out certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, PEST analysis, Critical Success Factors and Porter’s five forces. The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give