Understand the concept and process of marketing Assignment

Understand the concept and process of marketing - Assignment Example ntify the needs and wants of its customers to have a competitive advantage in the market and be able to provide the services or products to the customers which best suits the needs and wants of the customers. It is necessary to satisfy the specific needs and wants of the customers because it would ultimately help to generate more revenues and achieve the overall mission, vision and objectives of a particular company. Customer’s Value Customer value can be defined as the values gained by him as a result of owning and utilising a particular service or product in excess of how much it had cost to him in the process of acquiring such service or product. Customer satisfaction is dependent on the extent up to which the expectations of the buyer matches with the performance of the product or service as perceived by him. If in any case the product performance does not match or falls below the expectation levels of a customer he becomes dissatisfied with the service or product offered to him. Marketing actually takes place when people takes the decision of satisfying their wants and needs through exchange. Exchange is thus a process through one obtains the desired product from someone and in return offers something back to the person. Thus a company offers its products or services to its customers in exchange of money. However the concept of marketing is changing rapidly and is no longer limited to the exchange process only. Relationship is also vital to the marketing process and the companies are now focussed on relationship marketing which helps to create, maintain and build a strong long term relationship with the stakeholders of the company including its customers (Palmatier, 2008). Evolution of Marketing The concept of marketing has evolved over time and customer is... Understand the concept and process of marketing The other important sectors of UK include agricultural and fishing, tourism and finance. Social – The social factors include trends in demographics such as population size, age, cultural factors and consumer activities. The culture of UK refers to the idiosyncratic cultural norms. UK generally speaks English as the native language. It is characterized by the existence of different types of consumers in the market. Technological – Technological factors include rate of new product development, increase in process automation and other technical infrastructures such as technology inducements, technology transfer, impact of internet and R & D activity. In UK technology is one of the central parts of any business. They make heavy use of technology in almost every sector. Marketing objectives of a firm are designed in such a way that ultimately it leads to the attainment of the overall objectives of the business firm. The marketing objectives actually set out path for an organisation towards achieving the marketing activities that are needed to be performed by the company. Some of the marketing objectives of Vodafone include retaining the leadership of the company in the market measured on the basis of revenues earned per customer, customer satisfaction and network quality.

Innocent: Confession of a Welfare Mother Essay -- welfere, poverty, lif

Innocent: Confessions of a welfare mother is a memoir that defies the stigma that comes along with welfare and poverty. It outlines the trials and tribulations of a single Caucasian mother and her ability to maintain her family. Forced to make pivotal decisions and keep the best interest of her family in mind, she must take welfare handouts to get through her financial struggles. This memoir is a way to highlight the obstacles it takes to keep a stable household and get by at the worst times in a single mothers life. At a time of racism and despair, this single mother was able to find a place to call home and give her family a comfortable life. Barbara Morrison, an educated woman who grew up in a nuclear family home, their home included â€Å"[her] parents and children living in one household† (Moore& Asay, 2013). They lived in Roland Park in Baltimore Maryland. Living the â€Å"Average† lifestyle in her parents’ home she felt as if she were an outsider. Morrison decided to go to Western Maryland and pursue her collegiate education. She could not take the racism that went on in 1970 and decided to uproot her life for the better. Worcester, Massachusetts is where Morrison’s life would further take its course, she finally felt at home in this city. Morrison met her closest friend Jill who would also be an important benefactor in Barbra’s life; the first thing that she explained to Morrison was â€Å"The vast majority of people on welfare were white and lived in rural areas, not inner cities† (Morrison,2011).Morrison did not understand this until she was faced with the reality of pove rty. In order to survive she needed to bring in resources, which are â€Å"anything identified to meet an existing or future need† (Moore& Asay, 2013).In Morrison’s case ... ...o get Welfare assistance was a smart decision, but while on welfare she could have been in search for a better job. She didn’t want to take any time away from her children, but it may have been necessary in order to give them an even better life. Morrison did not weigh in the fact that she could have lived even more comfortably, having a well-paying job. When deciding to get welfare, another alternative could have been to teach in a place where her sons could also attend. Morrison was a good care provider for her children, but if she would have altered her ultimate plan slightly, it could have changed her life in a tremendous way. Works Cited Morrison , B. (2011). Innocent: Confession of a Welfare Mother . (1st ed.). Baltimore,MD: Apprentice House Moore, T. J,. & Asay, A. M. (2013). Family Resource Management. Thousand Oaks, California: Sage Publications inc.

The Great Influenza Essay

The Great Influenza is an account of the 1918 flu epidemic written by John M. Barry. Barry writes about scientists and their research of the great epidemic that killed thousands of people. John M. Barry uses many rhetorical strategies in his story to characterize scientific research. He also uses descriptive words to help the reader envision the story. Barry uses repetition to convey his point across to the reader about scientific research.Barry talks about the certainty and uncertainty in the field of science throughout his accounts, â€Å"Certainty creates strength. Certainty gives one something upon which to lean†. By using repetition, Barry is able to instill the ideas he has about the field of science to the reader over and over again. Not only does he talk about the certainties in life, but the uncertainties as well, â€Å"Uncertainty creates weakness.Uncertainty makes one tentative if not fearful, and tentative steps, even when in the right direction, may not overcome significant obstacles†. By using the strategy of repetition, the reader gets a real sense of how the author feels about certain subjects. Barry’s use of descriptive words allows the audience to further understand his purpose of the challenges of experiments and the qualities that come from it. In describing the decisions that scientists must make, Barry describes work as â€Å"grunt† and â€Å"tedious. Through these words the reader realizes that a scientist does experience a complicated workload. He also uses words such as â€Å"strength† and â€Å"courage† in order to describe the characteristics that are needed to overcome the uncertainty that is so common in science. While describing a scientist’s journey into the â€Å"unknown,† Barry uses words such as â€Å"wilderness† and â€Å"frontier† which further illustrate the uncertainties mentioned. Barry also describes a researcher as someone who paves ways for everyone else.Research is so much more, it leaves roads for so many other things; that’s why is has to be so precise and accurate. â€Å"A single step can also take one off a cliff. † Barry says this in the passage to show the preciseness of science. One mistake can lead to so many problems for everything else, but it can also lead to something new. John M. Barry uses many rhetorical strategies to portray his views of scientific research. He explains the certainty and uncertainty of a scientist to overcome the hardship of their work.

Achievement of Desire by Richard Rodriguez Free Essay Example, 1500 words

The student therefore perceives himself to be what others expect him to be. Within the educational setting in which the student learns, the teacher can be described as the fundamental source of educational authority. Students are always expected to remains focused on the teachings provided by their teachers. The information which teachers provide to the students remains unquestionable as the students are expected to follow the teachings of the teacher. This element becomes a significant aspect in determining the contribution of the teacher in the success achieved by the student. The academic success becomes determined by the performance of the student in the assessment tests undertaken through examinations. Though many individuals perceive this as a true measure of academic success, this remains a rather elusive measure which seeks to estimate understanding of concepts taught in class. As students grow physically, they learn different things through becoming critical thinkers and assess different educational matters in an objective manner. This enables the student to deviate from the bondage of being guided by ideologies generated from the observations made within the social environment, to having individuals thoughts generated from analysis of different elements. We will write a custom essay sample on Achievement of Desire by Richard Rodriguez or any topic specifically for you Only $17.96 $11.86/pageorder now The aspect of self-understanding becomes clearly defined and the students become capable of making independent decisions, which are not dependent of the childhood perceptions. The element of critical and objective thinking becomes ingrained into the mind of the student, initiating a transformation in the thoughts of the individual. The previous perceptions which defined the individual become changed and the understanding of the student changes. The relationship existing between the teacher and the student becomes enhanced through the creation of an element of mutual humanisation. The enhanced teacher-student relationship remains a fundamental aspect defining the aspect of education banking. The teachers commonly engage the students in critical thinking an aspect which enables the generation of different perceptions. This results from the increased struggle which becomes a defining element for students seeking to alienate themselves from constricted thinking, based on their background. The educational goals which are established through other social expectations become forgotten and the teacher induces a critical thinking element into the student. The educational banking aspect becomes replaced with the existing challenges which face humans and these become the sources of self-understanding.